Revolutionizing Recruitment: The Role of Candidate CRM Technology

CRM, short for customer relationship management, has emerged as an impactful technology for human resources professionals. This rings true for those operating within the hospitality space. Everyone from major chains to small mom-and-pop shops can benefit from data-backed software that informs decision-making regarding customers and employees. 

Below, we provide a quick look at how CRM tech tools facilitate application management and revolutionize the overarching recruiting process for restaurants and hotels. 

Candidate CRM Technology: A Game Changer for Modern Recruitment

It wasn’t long ago when technology had a minor role in recruiting. Rewind back to the 80s and 90s when most people responded to employment ads placed in the local paper and the focus was on interpersonal interactions as opposed to screens. Times have changed in conjunction with tech innovation. 

Candidate CRM technology has made it significantly easier for businesses to connect with difference-making new hires. CRM centers on the use of tech to facilitate the formation and sustaining of mutually beneficial relationships. However, the twist is that hospitality CRM enhances relationships with both customers as well as prospective hires. This type of tech provides a litany of tools within a business’s applicant management interface. These could include:

  • Storing data
  • Launching campaigns
  • Managing nuanced preferences
  • Communicating with prospective hires for effective application management

Businesses that use CRM enjoy a significant competitive advantage over those that rely on outdated methods or tech lacking a CRM component. CRM facilitates the management of interactions with prospective hires, connecting job-seekers with employers with the utmost efficiency for mutual benefit.

Improving Candidate Experience with CRM Technology

Oftentimes, the difference between hospitality businesses boils down to the subtleties of the candidate search, hiring, and onboarding processes. Treat your candidates to a hiring experience highlighted by CRM tech and you’ll find they are quick to spread the word about the merits of your business to others looking for hospitality industry work. 

CRM technology makes it easy to align candidates’ interests with those of the hiring business. A rewarding candidate experience during the job search process sets the stage for a smooth onboarding process and transition to employment highlighted by meaningful employee contributions. In short, hospitality CRM serves as a mutually beneficial tech platform that keeps candidates and employers in communication and on the same page. 

Hospitality CRM streamlines the entirety of the hiring process on your behalf, keeping all relevant information consolidated on a single platform. The end result is superior candidate management, a better candidate experience, and a greater willingness for candidates to not only accept an offer but thrive in their new role.

Efficiency in Recruitment: How CRM Technology Makes a Difference

If you were to poll new hires about the human resources processes that led up to their addition to the business, you would find that most value the efficiency component of recruiting. Knowing exactly where one stands and receiving regular updates about the hiring process are important to candidates. Hospitality CRM technology streamlines the entirety of the process, heightening efficiency, and keeping candidates in the loop and on the same page as the hiring company.

Selecting the right applicant tracking platform for your business makes it easier to connect with hardworking employees within a competitive job market. Applicant tracking improves the candidate experience, providing a friction-free digital job search that takes minimal time and effort, with features like auto-fill, and self-service video interviews. 

The resulting efficiency benefits both candidates and businesses seeking new talent. An efficient hiring and onboarding process helps hospitality businesses meet customer demand, stay on track, and improve the business’s reputation in the eyes of potential hires.

Perhaps most important is applicant tracking system’s ability to automate manual hiring processes from the initial point of client contact all the way through to the point of hire. Such a feat is made possible with the use of flexible interview scheduling in digital form, automated intelligence’s ability to post new jobs, and even AI-driven communication through chatbots and other means.

The Future of Candidate CRM Technology

Recruitment CRM tech is dynamic as opposed to static and continues to evolve and innovate. Give candidate CRM tech a try at your restaurant or hotel and you’ll find it gradually improves for the better. Recruitment CRM tech tools receive updates, new versions, and other improvements, each of which makes the tech more effective for businesses and job-seekers. 

Artificial intelligence, referred to as AI, is also being incorporated into CRM technology. AI sorts through candidates, asks questions, provides answers, and ultimately ramps up the efficiency of the hiring process. 

AI highlights the factors that shape success, helping hiring managers and business owners generate accurate new job postings, filter through the candidates, and perform a truly granular assessment of job-seekers. Moreover, the use of refined algorithms will propel the technology to new heights, providing a comprehensive look at the optimal candidate for the open position.

The future of hiring will be characterized by ever-improving candidate CRM technology that constitutes a fully integrated ecosystem based on the cloud. A cloud-based system prevents the need for on-site management and maintenance. The applicant tracking systems of the future will implement a much more expansive tech stack, empowering hotels, restaurants, and other businesses to gain a better understanding of how the recruiting process affects the business.

Put Your People First with Harri

Harri makes the hiring process easier for all hospitality industry businesses, making a significant difference in all aspects of the hiring and onboarding process. The end result is an increase in engagement, employee retention, and what matters most: the bottom line. 

Our platform leverages CRM technology to enhance the candidate experience and streamline the entirety of the recruiting process. The Harri employee experience platform is optimized for those who serve on the frontlines of the hospitality industry ranging from hotels to restaurants and beyond.

Whether you are attempting to overcome the challenges of talent acquisition, onboarding, employee engagement, scheduling, or applicant tracking, our tech is here to help. We provide a next-generation platform for employees so they can help service-oriented businesses like yours reach their true potential.

Deliver the best applicant management experience with modern features like self-select candidate video interviews, pre-built or customized assessment and background check integrations, and a dedicated app for your hiring managers. 

Plus, the future of hiring is here with Carri, Harri’s AI-powered conversational ambassador capable of delivering action-oriented messages to your candidates and managing the end-to-end applicant communication lifecycle via SMS, web-based chat, Facebook Messenger, and more. 

The Harri suite consists of talent attraction, employee engagement, workforce management, and tech for compliance. These are the high-tech tools your business needs to generate interest from motivated and hardworking employees. Moreover, Harri makes it that much easier to engage, manage and retain those employees for long-term benefit.

Request a Harri demo today and you’ll find out exactly how our technology helps businesses connect and retain employees. We serve more than 20,000 hospitality businesses that employ four million hardworking employees across the globe.

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