Using AI in Hospitality to Optimize Recruitment and Talent Acquisition
- By Harri Insider Team | June 6, 2024
In the hospitality industry, talent acquisition is a constant challenge that is often time-consuming and costly. Artificial Intelligence (AI) is being integrated into tools and systems across industries, and hospitality is no exception. Operators might hesitate to use AI for recruitment due to concerns about data privacy, potential loss of the human touch in candidate interactions, and the high costs and complexity of implementing AI systems. Additionally, fears of bias and job displacement can also contribute to their reluctance.
AI offers powerful tools to enhance recruitment and talent acquisition processes. By automating tasks, personalizing candidate interactions, and providing data-driven insights, AI helps hospitality businesses attract, engage, and retain the best employees efficiently and effectively.
AI Job Descriptions in Hospitality
One of the first use cases many think about in terms of AI is using generative AI like ChatGPT to help write job descriptions or adverts. While this tool can be powerful, especially for someone who is not typically a writer, it can also be detrimental to talent acquisition goals without correct prompting. When crafting a job description, it’s important to remember that this is likely the first impression a candidate will have of your brand. Without correct prompting, job descriptions can quickly become generic and uninspiring, and run the risk of not capturing a good candidate’s attention.
Job descriptions must also be optimized for each job board or channel, so it’s important to keep all of these things in mind and not rely too heavily on generative AI to clearly convey your brand culture and value proposition. Ensure you thoroughly proofread and edit the job description before posting to ensure the correct message is being conveyed and your writing sounds human.Â
Streamlining Candidate Screening
At the top of the funnel, screening candidates can be overwhelming for a hiring manager, who has to give up time on the floor to get through applicant questions, resume submissions, or interview scheduling. AI chatbots are a powerful tool for hiring managers. The chatbot can answer candidate questions, and even deliver screening questions or help schedule interviews.Â
This can accelerate hiring and onboarding so busy managers just need to interview and decide, and don’t become a roadblock to hiring people fast because of administrative tasks that AI can process. The benefits of using AI during recruitment are even more pronounced in high-volume hiring situations, which is common in hospitality. Additionally, it provides a more quality experience for candidates as they can get immediate answers to their questions and help them decide whether or not to apply.Â
Maintaining a Robust Talent Pipeline
Leveraging artificial intelligence in the talent acquisition process will also make it easier for you to keep your talent pipeline full of qualified candidates. By tagging candidates based on criteria important to you, like skills, availability, or suitable roles, you can easily find someone when you find yourself needing to fill an open position or send a bulk message to all qualified candidates inviting them to apply.Â
Streamlining the Interview Process and Follow-Up with AI
AI can significantly streamline the hiring process and follow-up, making it more efficient and effective for both hiring managers and candidates. By automating scheduling, AI eliminates the back-and-forth communication typically required to set up interviews. It can coordinate calendars, find suitable times, and send automated reminders to both parties, reducing no-shows and ensuring a smooth process.
Additionally, AI tools can analyze interview performance by providing insights based on candidate responses and behaviors. This data-driven approach helps hiring managers make more informed decisions. Post-interview, AI can automate follow-up communications, ensuring candidates receive timely updates on their application status. This not only enhances the candidate experience but also keeps them engaged and informed throughout the hiring process.
Harri's AI Strategy: Driving Meaningful Outcomes in Hospitality
Harri is committed to leveraging Artificial Intelligence (AI) in ways that deliver the most significant benefits to hospitality clients. Unlike vendors who casually incorporate AI into their solutions, Harri focuses on specific areas where AI can make a meaningful impact:
- Automation for Efficiency: AI streamlines operations by automating routine tasks, freeing managers and teams to focus on more strategic activities.
- Accelerated Hiring and Onboarding: By handling administrative tasks, AI speeds up the hiring and onboarding processes, allowing managers to concentrate on interviewing and selecting the right candidates without becoming bottlenecks.
- Enhanced Candidate and Employee Experience: AI optimizes workflows and engagement from hire to pay, ensuring a smooth and satisfying experience for both candidates and employees.
- Workforce Intelligence: AI aggregates data on employee behaviors and sentiments, providing actionable insights to keep the workforce engaged, happy, and productive, thereby reducing turnover risk.
- Advanced Scheduling and Labor Deployment: AI utilizes diverse data dimensions to optimize scheduling and labor deployment, keeping costs low while maintaining a high level of customer service.
- Critical Business Insights: Harri’s AI solutions surface essential business, people, and operational insights, helping leaders manage the vast amounts of data related to their workforce, market conditions, regulatory requirements, and customer expectations. This reduces the burden on operators and managers, enabling them to make informed decisions effortlessly and optimize business performance.
Embracing AI in recruitment and talent acquisition can transform the hospitality industry by making the process more efficient, effective, and candidate-friendly. Despite initial hesitations, the benefits of AI—such as automation, personalized interactions, and data-driven insights—far outweigh the concerns. AI streamlines everything from writing job descriptions to screening candidates, managing interviews, and maintaining a robust talent pipeline.
Harri’s commitment to leveraging AI ensures that hospitality operators can navigate these challenges with innovative solutions tailored to their unique needs. By focusing on automation, accelerating hiring and onboarding, enhancing the candidate and employee experience, aggregating workforce intelligence, optimizing scheduling, and surfacing critical business insights, Harri provides a comprehensive AI strategy that drives meaningful outcomes.