Top Advice to Hook High-Quality Hospitality Talent
- By Harri Insider Team | August 17, 2023
Short-cycle turnover, evolving candidate expectations, and hard-to-capture attention spans call for a fresh lens on talent acquisition in hospitality. The foundations of hiring still apply to the current talent landscape, but we tapped our team of experts for their best advice on strengthening strategies to scale with time.
We spoke to Strategic Account Executive Julian Malfregeot to gather his insights on how employers can truly distinguish themselves. We delved into strategies for defining the “right” hires and where to uncover them, along with identifying actions that can yield swift and significant results. Julian and our team of experts, who partner with top employers to level up their talent acquisition strategies, shared their best tips and we’ve summarized it all in this cheat sheet—an essential resource to elevate your talent acquisition strategies.
Top Advice to Hook High-Quality Hospitality Talent
Advice: Give Applicants More Ways to Find You
Hospitality employers often struggle to find the applicants they want when using job boards alone. While you should still embrace the power of job boards, keep an eye out for the unique ways today’s talent seeks opportunities. We found that 69% of employees searched online for new roles, and 41% used social media. You can replicate the employer branding from your website on these social media platforms, creating another touchpoint to increase visibility of your career opportunities and build critical brand awareness with people who may apply in the future.
Social media’s casual and visual nature helps applicants learn about your brand’s culture, personality, and employee experience. Creating a consistent presence across multiple channels that candidates view throughout the application and interview process can make them feel welcomed and excited to work for you. The more you can display what your brand represents and values, the easier it will become to attract “right fit” candidates who share those values.
Advice: Deliver a Feeling That Outweighs Flashy Benefits
In today’s job market, an increasing number of candidates embark on their job search with a clear focus on securing competitive wages. This trend is particularly evident in the hospitality sector, where certain organizations are positioned to offer salaries that exceed the minimum wage standards. If you’re constrained by a tighter budget, you can win over candidates with the sentiment you leave them with during the hiring process.
People want to feel seen, heard, and valued by their employers. Many will look for schedule flexibility, work-life balance, and a team that feels like family over swag and flashy perks. When your career brand and face-to-face interactions have the same feeling of intention, you’ll naturally stand apart from the competition. Even for those who don’t get an offer, a positive impression helps you build sustainable talent pools that put your team ahead when you need to fill future openings quickly.
Advice: Focus on the Right People for Your Long-Term Goals
Candidate expectations will continue to grow, but you want to ensure that your decision to offer higher wages or expanded benefits attracts employees you can count on. Hospitality sees an average turnover rate of 84.9%, which far exceeds the national average of 47.2%. Spending the time to determine what a “right fit” candidate looks like for each of your roles can combat staffing shortages in the long run. You’ll have to consider specific job-required skills, but beyond that, what makes an employee interested to grow with the organization?
What are the traits of reliable employees with spot-on attendance? Who would motivate the team to be their best and represent everything you imagine when you picture the face of your brand? These are all aspects to include in your social media presence, your website, within job descriptions, and during interviews so that you hire for the long-term success of your organization.
Advice: Engagement Matters, and Speed Matters More
Hospitality hiring moves fast, and it’s normal for job seekers to apply for 10-20 jobs simultaneously. The longer employers take to communicate with candidates – whether it’s to schedule an interview or offer a job – the more likely candidates ghosting becomes. Time influences decisions, especially if a candidate hopes to secure employment fast. From the moment your ideal candidate applies, try to be in touch within 12 hours, if not much sooner, to schedule an interview. To offer candidates instant gratification, leading hospitality groups are leveraging conversational AI chatbots, which take screening and interview scheduling off the plates of their general managers who are knee-deep in day-to-day operations. The speed of that first touchpoint can be a game-changer.
Communication is a top challenge for 30% of hospitality workers, so the speed of communication at every step throughout your hiring process is your opportunity to display what they can expect as an employee. The tiny step of including someone’s name and highlights of an interview or conversation goes a long way to reiterate that you value who they are and their time. Even if a competitor beats you to offering them a role first, candidates may be less likely to ghost your managers if they can rely on consistent, detailed, and intentional updates.
Advice: Lean on Tech to Make Life Easier
Human connection is everything and talent acquisition technology innovates to meet the moment. 88% of hospitality employees report a desire for technology improvements, so why not showcase your dedication to ease and simplicity from the start? ChatGPT and new instances of AI across all sectors raised the bar for supportive tools that help people accomplish more in less time.
Every organization is different, but you likely know where it would feel great to reduce the pressure of time-consuming tasks. Teams using an AI hiring assistant available to candidates 24/7 cuts down on the time general managers would otherwise have to dedicate to administrative work. Others improve their speed-to-hire with a 10-minute onboard process that new hires can complete at home right from their cell phones. Technology enables you to create experiences that are as smooth as the apps and services people use daily, contributing to high-quality hires, personalization, and a competitive edge.
Technology in action at hospitality organizations:
- Papa John’s saw 70% more hires when they turned to conversational AI with Carri to answer applicant questions, accept applications, screen candidates, and schedule interviews in real-time to keep candidates constantly in the loop while the team focuses on personal interactions and franchise operations
- Boparan Restaurant Group achieved a 91% offer success rate when they brought in a talent acquisition solution to streamline job posts, interviews, compliance, and overall time-to-hire
- Firmdale Hotels saw 150% more applications and reduced vacancies massively with an automated candidate journey that helped them get in front of more people while improving their speed-to-hire
Go For Ease, Speed, and Quality With Harri
If you feel inspired to take a closer look at your hiring approach, we’ve compiled a quick talent acquisition audit worksheet to bring back to your team.
Team Harri is here to help you along the way in any area you feel inspired to strengthen your strategy. Chat with our team today to learn how our unparalleled employee experiences drive business performance for over 20,000 restaurant and hotel locations globally.