Beyond Traditional Recruitment: The Power of Multi-Channel Communication

By Harri Insider Team | October 12, 2023

The technology era has made people more connected than ever before. However, there is a certain irony in the fact that the proliferation of online options can make it more difficult for businesses or individuals to reach a target audience. This holds especially true for the recruiting world. The digital equivalent of a “help wanted” sign in the window can often mean posting open opportunities across dozens of platforms across the web.

However, if your business takes advantage of multi-channel communication, you’ll quickly expand your reach beyond the conventional limits of recruitment, casting a wide net to maximize your haul of fresh new contributors. The moral of the ongoing tech story is those who make a concerted effort to proactively reach out to candidates regardless of their digital location reap the rewards.

Today’s prospective hires still attend hiring fairs and fill out conventional applications yet they also want to be reach out to in digital realms such as Facebook Messenger, web chat, SMS text messages, and more. Harri’s conversational AI chatbot, Carri, is the highlight of the multi-channel approach to prospect outreach. Give Carri a try at your business and you’ll find the application experience is seamless.

Our technology empowers you to cater to the preferences of modern candidates. Carri helps your business acquire more candidates, provides unbiased interactions for fairness, and ultimately hire the best employees in as little time as possible. This is your shortcut to making sure every single applicant counts without exception.

Reaching Candidates Effectively

It wasn’t long ago when the vast majority of restaurant and hospitality workers were hired after submitting a paper application and engaging in an in-person interview with a manager. Today, multi-channel sourcing dominates the hiring landscape. Maximize every opportunity to communicate with candidates through all available channels and your business will reap the rewards.

Modern Communication Preferences

The manner in which people communicate has changed over recent decades. We’ve rapidly transitioned from primarily face-to-face interactions and discussions over the phone to texting, social media messaging, video chats and even chatting with artificial intelligence (AI). The bottom line is that a business that refuses to engage with prospective hires through all mediums is a business that will be at a significant competitive disadvantage.

Harri is proud to be at the forefront of the ongoing technological revolution. Our conversational AI chatbot is geared toward prospective hires seeking new employment opportunities. Let your interested applicants engage with Carri from Harri and it won’t take long to connect with difference-making new hires.

The Power of Multi-Channel Communication

A business that doesn’t interact with job candidates through all available mediums is a business destined to lose prospective hires and customers to the competition. It’s not uncommon for franchises within the hospitality and restaurant sector to be staffed in part by teens, twentysomethings, and young adults. Provide those age cohorts with the opportunity to engage with your business through multiple channels and your recruiting strategy will bear fruit.

If you have not yet explored the benefits of multiple platforms for new hire engagement, now is the time to do so. Carri allows you to utilise SMS text messages, social media messaging systems, and more to facilitate meaningful connections with potential hires. Such multi-channel communication is highly efficient, tailored to the needs/desires of prospective hires and economically viable for businesses of all sizes.

Perhaps most important is the fact that multi-channel communication enhances candidate engagement to the point that those who interact with your business through these mediums are inclined to favor your organization over others who fail to make an effort to engage them through diverse channels.

Take a moment to put yourself in the position of a young adult looking for work at a hotel, restaurant, or other hospitality industry business. Though possible, such a person is highly unlikely to walk into the business and request a paper application. Rather, the average hospitality industry job-seeker will likely gravitate toward the company website, social media pages, and the rest of the company’s online footprint.

Many prospects will venture to job boards to seek their next opportunity. Harri’s tech can assist here too with the power of multi-channel job broadcasting. With Harri, you can distribute your open roles to millions of job seekers within seconds by posting to both industry-leading hospitality job marketplaces as well as popular job boards, like Indeed, Craigslist, and ZipRecruiter. Plus, your postings fully integrate with Google and Facebook Jobs to boost your performance and reach.

The moral of this story is businesses that strictly focus on a single channel or remain stuck in the past and reliant on conventional hiring means will lose out on the best candidates. Embrace multichannel outreach to ramp up your hiring velocity and you’ll connect with the best candidates in surprisingly little time.

Continue to evaluate the channels to get a sense of which is bringing in the applicants of the highest quality and at the highest frequency. Make alterations to your candidate outreach strategy based on this analysis, redirect resources to the best-performing channels or those that could benefit from a boost and it won’t take long to connect with high-quality job-seekers who are ready and willing to work and thrive in a pressure-packed kitchen, hotel or other hospitality workspace.

Carri: Simplifying Recruitment with Conversational AI

Carri makes it easy to connect with job-seekers. Those who use this AI chatbot tool are quick to highlight how it is revolutionizing the recruiting process. Above all, Carri is revered for streamlining candidate interactions for mutual benefit.

It is best to think of Carri as an informative AI conversationalist that represents your business in the best possible light during interactions with applicants. This tech tool empowers candidates to message, scan and text several channels to kick-start the application process. Carri manages the application experience end-to-end, facilitating candidate communication through text messages and online chats by way of Meta/Facebook Messenger, your site’s career page, and more.

Carri also has capabilities beyond a regular chatbot, compelling candidates to take the next step in the hiring process through action-oriented communication. In short, Carri paves a path toward seamless onboarding. Carri sequences messages to help your business pinpoint the best possible additions to your team, customizing questions and information in accordance with your brand, the location of employment, and the open role.

The end result is a comprehensive screening process designed to make the most of all interactions. Carri even handles the entirety of logistics including booking for interview coordination. Let Carri automate communications and baseline logistics on your behalf and your HR team will be free on the more personalized aspects of the recruiting process.

Carri even takes the extra step of sending reminders, paperwork, and other information that is usually the responsibility of the hiring manager. Whether your concern is a higher application completion rate, a faster time to hire, providing an employer-branded hiring experience or saving money, Carri will deliver for you.

Carri in Action

A large Papa John’s franchise was up against some of the toughest hospitality recruiting obstacles – then the franchise introduced Carri.

After a pilot program and comparison, the data was clear: with Carri, applications went up, ghosting went down, and quality of hires significantly increased.

Reach More Candidates with Harri and Conversational AI

Harri makes it easier for businesses like yours to connect with the top candidates. Embrace our multi-channel communication AI tool and you’ll find your recruiting investment leads to fast and effective hires. In short, Carri is the competitive advantage your business needs to bring in the best employees and continue to capture more customer market share. This is a golden opportunity to establish new inroads with target candidates, empowering them to communicate with your business through their preferred channel.

Harri’s employee experience platform was expertly designed for the hospitality industry frontlines. Our platform assists employers in the ongoing challenging of overcoming issues pertaining to applicant tracking, onboarding, engagement, scheduling and the never-ending quest to add new talent. The platform also facilitates employee management, engagement, and overarching compliance.

Harri serves more than 20,000 hotels and restaurants that employ in excess of four million hardworking employees. Your business could be next. Elevate your recruitment strategy today by requesting a Harri demo.