42% of Hospitality Workers Likely to Consider a Career Change

NEWS FROM: CGA BY NIQ AND HARRI

MANCHESTER, England and NEW YORK (October 19, 2023) 

While job satisfaction levels in hospitality have increased significantly over the last 12 months, according to a new report from research experts CGA by NIQ and Harri, providers of the revolutionary Frontline Employee Experience platform serving more than 35,000 restaurant and hotel locations and four million hospitality employees globally, labour shortages and high turnover remain major challenges. 

The exclusive ‘Getting Retention Right: Insights to Navigating Hospitality’s Top Talent Challenge’ report reveals that operators and managers are looking at employee satisfaction with cautious optimism. Pay is up and well-being is a growing priority; however, more than two in five (42%) of employees are still considering a career outside of hospitality.

Yet, despite rising costs and staff shortages, 62% of industry leaders feel optimistic about prospects for their business over the next 12 months, and two-thirds (67%) of respondents agree with the statement that ‘hospitality offers a good and worthwhile career.’ Nearly three-quarters (74%) of employees in the sector feel satisfied in their current hospitality job role—an increase of 13 percentage points since the last survey in 2022 – and over a quarter (27%) say they have actively chosen hospitality as their career path, which is four percentage points more than 12 months ago. 

The numbers are a welcome sign that hospitality businesses are improving their employees’ experiences, and may also reflect widespread increases in pay in the sector over the last 12 months, but recruitment and retention remain major challenges in hospitality. 

“It’s good to see that increasing numbers of hospitality professionals feel content and motivated—but with two in five considering a change of career path, job satisfaction in this sector remains precarious,” said Tristan Spencer, Harri’s SVP Sales UK. “Businesses know that further improvements are needed at every step of their teams’ journeys, from recruitment and onboarding onwards. Investment in digital engagement solutions can help employees feel more valued and better at their jobs while substantially reducing the high costs of recruitment.”

Among the potential improvements for hospitality businesses in the report are: 

• Wellbeing… A third (30%) of staff say their employer supports a good work-life balance, up from 19% a year ago—but more support is still needed
• Values… More than a third of employees say they look for honesty (41%), equality (35%), or mutual respect (34%) when searching for a job, so employers that communicate positive values can get a head start in recruitment.
• Technology… Only a fifth (20%) of employees currently think their business’ technology for staff is very advanced, and there is substantial potential to make better use of online platforms in tasks like payroll, communications, and shift and holiday management. 

The report is available now and offers many more actionable insights into employees’ experience in hospitality, plus extensive breakdowns by age and place of work. It also features interviews with HR leaders across the sector, on issues including recruitment, team support, and the role of technology, including Artificial Intelligence.

Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA, said: “High staff shortages and turnover have been a huge challenge for the hospitality sector in recent years, but our research shows businesses are making good progress on their engagement strategies. It’s already paying dividends in improved satisfaction, and in time should help to bring down turnover and overcome some negative stereotypes to finally earn hospitality the reputation it deserves as a great place to build a career.”

CGA and Harri’s report ‘Getting Retention Right: Insights to Navigating Hospitality’s Top Talent Challenge’ is based on a survey conducted that drew responses from more than 500 current or recent employees in hospitality. The survey captured a wide range of roles from front- to back-of-house across multiple sectors including restaurants, pubs, bars, hotels, and catering. Click here to access the full report.

About CGA by NIQ

CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(™️). 

CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.   

About Harri
Harri is the global leader in Frontline Employee Experience technologies. The Harri platform is built for companies that have service at the heart of their business and believe that the customer experience will never exceed the employee experience. The Harri suite of talent attraction, workforce management, employee engagement,  and compliance technologies enable organisations to intelligently attract, manage, engage, and retain the best talent to run and improve their business. Harri serves over 35,000 restaurant and hotel locations and four million hospitality employees globally, with emerging growth in retail and healthcare. Based in New York City, the company recently completed its Series B funding of $43 million. To learn more, visit www.harri.com.

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phone: 0134 283 2866 

email: PR@cgastrategy.com