The Synergy of Brand Visibility and Talent Attraction in Hospitality

It’s often said that what is out of sight is out of mind. If a consumer is unaware of a brand’s existence, they won’t become a patron, and the same is true for job-seekers unaware of brands. A brand with poor visibility will struggle to attract new hires, let alone talented star-performer employees who make a difference in the workplace. 

Brand visibility is especially important for the hospitality industry. This competitive space makes it challenging to bring in hardworking employees as well as customers, but by improving your brand visibility it really will become that much easier to connect with the best candidates.

A powerful brand image conveys the business’s merits, values, potential for growth, and even its unique culture. Ask any hiring manager about the importance of a cultural fit when hiring and you’ll get an earful. Often, it is the cultural fit of the new hire with the business that determines the success (or lack thereof) of the employment relationship. 

Communicate your organization’s idiosyncratic values and culture at the outset and you’ll increase the chances of connecting with those who are likely to fit in with your current team. A strong career brand acts as a beacon for job-seekers, highlighting your company’s strengths, values, and growth prospects and showcasing your unique culture. 

The Power of Brand Visibility

 While building a brand is important for establishing a rapport with target customers, it is equally important in the quest to add new talent. A hotel or restaurant that makes a concerted effort to build its brand to boost visibility will find connecting with, hiring, and retaining employees significantly easier.

Building a Strong Brand Presence

 Branding is the name of the game when it comes to capturing customer market share as well as employees. A powerful brand presence makes a lasting impact on both prospective customers and hires. 

You can bolster your brand presence with commercials, inbound marketing on the web, social media, and more. What matters most is that you get the business’s name out there in the spotlight for both potential customers and new hires to see.

The Importance of Aligning Values and Culture

Attracting and retaining new talent is easier when those potential additions share the same values and culture as your business. Replicate the same themes throughout your marketing content, reinforcing your company’s culture and values for talent attraction. A proper alignment of values and culture makes potential hires curious about the brand and ultimately provides them with a sense of belonging. 

Select candidates who resonate with the brand, while continuing to emphasize culture-driven hospitality recruitment, and strive to develop connections that serve as brand advocates and be patient. This cumulative effort will amount to a whole greater than the sum of its parts, creating a brand reputation that enhances the perception of your business as an employer.

Remain cognizant of the fact that prospective hires are concerned with more than their hourly wage, fringe benefits, and shift flexibility. Today’s job-seekers are also aware of company branding, businesses’ presence on social media, organizational reputations, and opportunities for growth.

The Role of Technology in Talent Attraction & Hospitality Recruitment

Commercials on TV, pay-per-click (PPC) ads on the web, and other forms of outreach will only take your business so far in the battle to enhance its brand visibility. Attracting new talent also requires the prudent use of technology. Bringing your employer brand to life on digital channels is the best way for your organization to stand out amongst brands hiring online. 

Leveraging Digital Channels

 Digital channels play an integral role in boosting brand visibility, thereby attracting new talent. Nowadays you have to extend your branding effort beyond conventional mediums, shifting the focus to social media, your website, and job portals. 

A good place to start is engaging with prospective hires and the general public on social media. If necessary, hire a part-time or even full-time social media manager to improve your company’s presence on Facebook, X (formerly known as Twitter), Instagram, Tik Tok and the other top socials. 

Prospective additions to your team are watching your social media pages as well as your responses on the social media platforms to obtain a better understanding of your business. Engage in a dialogue with social media users instead of resorting to a top-down monologue, be patient and the effort will lead to the creation of a rapport that sets the stage for adding new talent.

A Careers page will not suffice by itself. Make an effort to optimize your Careers page so it looks polished and functions to perfection on all web-connected devices. It won’t hurt to surf the web over to the Careers pages of other similar businesses for inspiration.

Harri is here to help when it comes to attracting top talent with custom career pages. Utilizing your brand’s visual principles, career pages from Harri display and centralize all pertinent information for job seekers, including open roles, organizational value and culture, employee testimonials, and more. Drive excitement from the very beginning of the candidate journey and create a competitive advantage with a unique look into your employee value proposition (EVP). 

Data-Driven Decisions

Is your business using data to make informed hiring decisions? The quality of your recruiting efforts depends on the quality of the data and analytics collection efforts you undertake. 

Data-driven decisions require an analytical mindset as well as analytical tools. Analyze your hospitality recruitment efforts, gauge their efficacy, and continue to use hospitality recruitment analytics as time progresses, making improvements along the way. 

Harri IQ makes it easier for businesses like yours to use data to your advantage. This next-generation analytics platform arms you with the actionable insights necessary to make the right decisions with a foundation of accurate data. This is your golden opportunity to let artificial intelligence (AI) serve as your data explorer. Instead of merely collecting data, use Harri IQ to understand it for effective action. 

This AI-powered analytics platform generates curated insights without having to rely on a dedicated salaried analyst. Try this self-service analytics platform for yourself, search for the information you are looking for and our SpotIQ tool will review billions of data rows in mere seconds with algorithms for insight detection. This tech tool ultimately sets the stage for you to quickly and easily understand, predict, and share emerging trends.

Harri IQ is revered by hotel and restaurant owners and operators. The platform is an interactive workspace featuring endless options for data customization. This is your opportunity to take advantage of hospitality analytics that the entirety of your team can comprehend regardless of their experience with big data and educational background. Harri IQ empowers the development of dynamic liveboards with intuitive drag-and-drop analytic customization options. You now have the power to create persona-based insights for the entirety of your team without relying on drill-down avenues for pre-defined data. 

Our tech empowers business owners and managers to set up alerts that are either threshold or schedule-based, guaranteeing you are the first to find out about changes or upcoming alterations so you can take decisive action. Harri IQ even delivers key metrics directly to your inbox with a subscription to multiple data liveboards.

Harri's Role in Talent Attraction

If you haven’t had success finding, hiring, onboarding, and retaining contributors, rest assured that you are not alone. Connecting with and keeping hardworking employees is an industry-wide challenge. Harri is here to help.

Our employee experience platform is the boost your talent attraction efforts need for prompt optimization. Harri’s tech solutions are complete with the features and tools necessary to streamline the hospitality recruitment process, helping you build digital bridges with job-seekers who have experience working in the hospitality industry or at least express an interest in the space.

Harri enhances brand visibility, reputation, and advertising, helping your business connect with qualified candidates to fill open roles. The platform facilitates the broadcasting of jobs across multiple channels, customizes applicant flows, and also empowers timely employee social referrals for the benefit of your collective organization. In the end, Harri helps businesses like yours present and centralize information about open roles, shining the spotlight on testimonials from satisfied employees as well as your organization’s values and culture.

Build Your Brand and Talent Pipeline with Harri

Overall, talent attraction becomes that much easier when brand visibility increases. Improve your brand presence with the assistance of Harri and you’ll attract new customers and new hires. Our platform enhances talent-attraction efforts, helping your business pinpoint and retain the top talent. 

We invite you to try a demo of the Harri platform to get a sense of how it will improve your branding, talent attraction, onboarding, and employee experience. Give our employee experience platform a try and you’ll quickly learn why hotels, restaurants, and other hospitality businesses use it on their frontlines. More than 20,000 hotels and restaurants employing in excess of four million people trust the Harri platform for attracting, managing, engaging, and retaining their talented workforce.

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