Restaurant Bytes: Billie Jo Waara
Welcome back to Restaurant Bytes! This is a short, virtual program that asks restaurant executives questions about the issues they are facing today. Restaurant Bytes is hosted by Tom Spry (Principal of Tom Spry Executive Search) and Harri’s own Jacqueline Farmer (Enterprise Sales Executive). This week, Restaurant Bytes caught up with Billie Jo Waara, CMO of Jack’s Family Restaurants, to discuss how the customer journey has changed during the COVID-19 pandemic, and how Jack’s defines its goals and priorities to execute targeted marketing strategies.





